Telstra的T [life]™墨爾本市中心新標誌揭幕

字体: 小中大 | 打印发表于: 2008-6-27 00:37 作者: nancyyang 来源: 墨尔本中华青年联合会

2008年6月26日

墨爾本市中心新標誌揭幕

澳洲最大最先進的電訊互動商店- Telstra的T [life]™今天隆重開張，為Bourke 和Swanston Streets交界的街口帶來了一點‘時代廣場’和‘第五大道’相匯的感覺，令墨爾本市中心面貌煥然一新。

Telstra 總裁 Sol Trujillo先生指出，人們可以在一個激動人心、完全互動的零售店環境中體驗T [life] 。它讓客戶能在使用狀態並接通的條件下，體驗到澳洲最大的媒體通訊公司Telstra所能提供的最佳產品和服務。

Trujillo 先生說：“我們在Telstra 所做的一切都以客戶為中心。我們的T [life] 商店就是向公衆展示這個理念的活生生的實例。我們的T [life] 商店注重客戶的生意和生活方式需求，為這些需求提供完整的解決方案。”

“為了解澳洲人民對Telstra 在零售方面的要求，我們直接聽取了90多萬澳洲人的意見。到目前爲止，我們已經在悉尼的T [life]提供了滿足人們需求的服務，現在又在Geelong的T [life]、Chadstone的T [life]、Doncaster的T [life] 以及墨爾本的 T [life] 提供這樣的服務。

“澳洲人民告訴我們他們想要可以試用移動裝置展品的商店，這樣他們可以‘在買以前玩一下’；商店裏要有一對一的專業指導結合現場操作演示，並且有每日全天開放的‘怎樣才能…？’教學課堂。在Telstra，我們明白9點到5點這個傳統營業時間不能滿足每個人的需要，因此在每週7天裏，我們將墨爾本商店每天的營業時間都延長了。

“我們為客戶提供他們希望得到的 – 一個能體驗新技術；内容最豐富；具有最新產品和裝置、各種整體解決方案和按需服務；全部處於使用狀態並已經接通；有受過專職訓練的職員，以及營業時間更方便的一站式商店。”

該商店頂上裝有一個22 米 x 2.5米的巨大液晶顯示屏 – 這是澳洲同類顯示屏中最大的一個。它將成爲墨爾本市中心的一個標誌。

Telstra 消費者市場推廣和銷售渠道集團總監David Moffatt先生說, Telstra已在悉尼令個體客戶和商務客戶體驗到世界水平的零售店服務。而墨爾本全新的T [life]商店吸取了悉尼商店的成功經驗。墨爾本商店面積相當於7個網球場，產品服務應有盡有，體現了當代和未來。

Moffatt 告訴大家，“該商店有兩層，包括了一個名為[my]business的商務客戶專用區；[my]place提供免費一對一專業指導，[my]networked home令客戶可以看到在外出時怎樣能更好地和家庭生活相連。”

Mr Moffatt 又說： “該商店還特設了一個互動區，以便探索和試玩100多種處於使用狀態並在運轉的裝置及最新技術，令客戶可以在此和未來的產品互動；一個TelePresence 會議室用於召開最先進的面對面視頻會議，以及一個未來的全息圖像視頻會議演示。”

來訪客戶還可以利用在店内50個座位的演講廰進行的每日免費訓練和演示，也可以預訂在適合他們的時間與媒體通訊專家進行一對一交談。該商店今天起對公衆開放。

Telstra 感謝以下T [life] 贊助商的長期支持：Acer, Alcatel-Lucent, Cisco, LG, Motorola, Samsung 和 ZTE。

™ Trademark of Telstra Corporation Limited

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最新回复

nancyyang (2008-6-27 00:40:34)
26 June 2008

Background information

T [life]™
- With T [life], Telstra is taking customer experience to a new level - one centred on an open, warm and uncluttered design, live interactive devices, demonstrations and superior customer service.
- T [life] Melbourne has more than 80 specially trained staff to assist customers in test-driving live interactive products and services, learn from interactive technology demonstrations and receive expert advice.
- Along with the T [life] Doncaster and Chadstone stores, which open the same day, T [life] Melbourne joins the T [life] Sydney and Geelong stores that have been trading since November 2007 and mid April 2008 respectively.
- The new T [life] store in Melbourne is Telstra’s largest retail outlet at 1,893 m² compared to 152 m² for the average Telstra Shop or roughly 11 times the size of an average store, or 7 tennis courts.
- Chadstone is the highest turnover shopping centre in Australia, grossing over $1bn in retail sales last year.
  The new T [life] store has relocated within the centre to be the focal point of technology and communications and is nearly twice the size of a standard store at 250 m².
- T [life] Doncaster has also been relocated and is surrounded by natural light and is 150 m² in size.
The Melbourne T [life] design:
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The T [Life] design is focused on creating an uncluttered and engaging retail experience.
It is designed to encourage interaction, and facilitate demonstration and customer engagement.

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The store showcases Telstra’s evolution as an integrated media-communications company while providing a relaxed and expansive state-of-the-art sales environment for customers.

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Telstra Retail, working with globally renowned creative consultant Kenneth Walker and architect of record Metier 3, developed the design with build, project and construction management by Bovis Lend Lease and Telstra Property.

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Located on the corner of Bourke and Swanston Streets, one of Melbourne’s busiest corners, the façade and entry of the new store have been designed to take full advantage of the high profile location.

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The Bourke Street windows are glass, allowing full visibility into the store and around 40 metres of street frontage.

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The entry has been widened to six metres and the sidewalk bluestone paving extends inward to create a four metre deep front entry.

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The new store includes 40,000 square metres of cabling and 1,000 square metres of recycled timber flooring.

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A 22 metre x 2.5 metre LED screen on the external façade above the entrance. This LED (light emitting diode) screen, provided by Screentech, streams content and is a prominent feature in the Bourke Street mall.

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A dramatic branding wall at the rear of the ground floor features 49 frameless plasma screens – the largest installation of its kind in the southern hemisphere.
The branding wall will showcase a range of Telstra products and services.
The screens were provided by Corporate Initiatives Asia.

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29 Audio Visual screens and an 8 zone audio system located throughout the entire store.

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29 interactive Customer Experience Centres with touch screen computers.

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True High Definition Auditorium Screen on Level 1.

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All furniture and joinery was custom-made for the store and all the audio-visual content was created especially for T [life].

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Telstra Retail and Telstra Property worked with the following key partners to build and design the new T[life] store in Sydney:

o
Bovis Lend Lease were responsible for the construction management;
o
Metier 3, Corporate Initiative Asia, Lincone Scott and Vision Design worked on the design elements; and
o
Schiavello were a key supplier.

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T [life] Melbourne key sponsors: Acer, Alcatel-Lucent, Cisco, LG, Samsung, Motorola and ZTE

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The new store is open to the public on 26 June 2008 and will be open seven days a week – Monday to Wednesday from 8am – 6pm; Thursday from 8am – 8pm; Friday from 8am – 9pm; Saturday from 9am – 6 pm; and Sunday from 10am to 6 pm.

Inside T [life] Melbourne:

The Ground floor is focussed on customer experience:
- [my] networked home – with a networked home there’s no more waiting to get online – experience connected living in action. Everyone can now access the network at the same time from anywhere in a typical home – see a demonstration of a complete networked home in action.
- The multi-function Customer Experience Centres (CEC) provide an easy facility to explore any of the Telstra offers, [my] networked home demonstrates Telstra’s extensive product and service abilities within a simulation of a residence.
- The dramatic Branding Wall, the largest installation in the southern hemisphere, at the rear of the store, showcases a range of Telstra products and services.
- In the near future a Telstra pay-phone box will demonstrate hologram technology showcased recently across Australia.
The first floor:
- On the first floor, a recharge space greets those arriving from the escalator, flowing into Telstra's live product display in a simple uncluttered manner.
- Located along the centre of the first floor are six display tables with over 100 live interactive devices displayed in a clear and uncluttered manner: mobile phones, fixed line phones, wireless broadband, fixed broadband and FOXTEL™ from Telstra.
- Every device in the store is ‘live’ – allowing customers to try or play before they buy and allowing our staff to demonstrate the breadth and depth of value added services available.
- Accessories are displayed both in conjunction with products and also stand-alone in large accessory stands.
  Additionally, a specially designed, touch screen catalogue gives customers access to over 2,000 different accessories.
- Customer inquiries and sales and service transactions can be conducted through either one of the 29 Customer Experience Centres units or one of the eight standard point of sale units.
- The multi-function Customer Experience Centres (CEC) provide an easy, touch screen facility to explore Telstra offerings, download ring tones, caller tones, videos and more and for customers to print or email themselves information.
Additionally there is:

o

[my] place bar - at the [my] place bar customers can get one-on-one tuition with a specially trained Telstra staff member.

o
Auditorium - 50 seat capacity auditorium fitted with HD screen.
The auditorium will be used to run free daily ‘How-to’ sessions with customers covering
a wide range of topics to help customers get the most out of their devices. The auditorium will also host special events for business and government customers.

o
Dedicated business centre – set aside from the main floor, at 100 m², the business centre will be available to small and medium business customers to interact more privately with specially trained and certified staff.
The in-store team is supported by Telstra Business portfolio managers who will be also be located on the premises.

o
Telepresence unit – a fully functional state-of-the-art video conferencing facility is available with a second unit to be installed in the Sydney T [life] store in the near future.

o
An extensive back of house area allows Telstra staff to service the diverse needs of both the store infrastructure and customers’ needs from a close proximity. As the products and services on offer throughout the store are fully usable, similarly the support structures are a live extension of the Telstra network.

Telstra – key environmental facts

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Telstra is Australia’s largest occupier of commercial property with around 15,000 sites nationally so our energy and water saving initiatives have a considerable impact.

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Telstra Property employs a specialist energy/water management group focused on reducing resource consumption and promoting efficiency.
Telstra spends in excess of $5 million on dedicated energy/water efficiency programs and $4 million on capital projects implementing initiatives which will reduce consumption and promote efficiency.

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In the 2006/07 financial year our energy saving programs resulted in savings of 173,998 tonnes CO2 equivalent, which is equivalent to the annual greenhouse gas emissions of 18,655 Australian homes. Telstra saved $1.2 million on electricity costs in 2006/07.

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Telstra Property’s approach to new construction projects is to work with the business to minimise the environmental impact:

o
We have a mandatory "Energy Impact Statement" process to identify and assess energy efficiency at the design phase of all property contracts.

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At least 85% of the materials used in our construction must be recyclable.

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We will not use timbers from rare species.

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This is aligned with Telstra’s group-wide approach which is focussed on reducing or avoiding greenhouse gas emissions – i.e. a focus on abatement rather than offsetting.

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Within the T[life] store:

o
Recycled timber is used throughout the store.
o
T5 low energy light fittings – this is the most energy efficient rating for commercial fluorescent lights.
o
We have used LCD screens where possible, rather than plasma screens and traditional monitors which utilise more energy.

™ Trademark of Telstra Corporation Limited

Telstra’s national media inquiry line is 1300 769 780 and the Telstra Media Centre is located at: www.telstra.com.au/abouttelstra/media
Sam (2008-6-27 00:52:56)

Nike店变Telstra了哦 = =原来今天开张的`= =
nancyyang (2008-6-27 01:15:44)

yes, I went to the opening this morning.
a Telstra staff showed me around.
T Life is more about experencing Telstra product, you can know more than before.
Try it, experence it....and buy it
莫克 (2008-6-27 01:40:24)

有幸应邀请参加了今天的活动，发几张现场拍的照片。

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Sam (2008-6-27 01:59:26)

震惊！！！！ = = 主席剪的头``
诸神的黄昏 (2008-6-27 05:52:00)

好大的店，俺要去看看，nancy姐的头黄昏喜欢。顶
nancyyang (2008-6-27 07:41:27)

不是说要帮我P一下的么？
sean (2008-6-27 09:26:27)

看样子电讯业要比服装业赚钱，8错8错
P。S。这位女士的头型还不错
jeffguo (2008-6-27 21:46:10)

呵呵，自从nike店倒闭了Ｎ个月后，终于有人来接手了（估计也只有这种大公司才能afford得起），　下周去看看～
jeffguo (2008-6-27 21:47:52)

．．另外．．．会长大人的头．．．．．．极其震惊．．．．
nancyyang (2008-6-27 21:52:15)

有那么见不得人么....
jeffguo (2008-6-27 21:54:26)

没事儿，　习惯了就好～
死Kevin (2008-6-27 22:25:03)

T life在Chadston的店今天也开了。人不少。。。。。。。

ps:关于头型我就不评论了。
人命关天的大事。。。。
nancyyang (2008-6-27 22:28:51)

死Kevin, 你怎么老损我啊
jeffguo (2008-6-27 22:31:11)

hahahaha
sean (2008-6-28 01:09:42)

从Tel开张聊到人命关天的头发，这题跑的不是一般的远。不过，这个新话题倒是比较有挑战性。大家畅所欲言啊，甭搂着。
nancyyang (2008-6-28 01:52:32)

QUOTE:
原帖由 sean 于 2008-6-28 01:09 发表
从Tel开张聊到人命关天的头发，这题跑的不是一般的远。不过，这个新话题倒是比较有挑战性。大家畅所欲言啊，甭搂着。
幸灾乐祸的啊你
sean (2008-6-28 09:44:13)

QUOTE:
原帖由 nancyyang 于 2008-6-28 01:52 发表

幸灾乐祸的啊你
不好！被你看出来了！不过，这是大家想要谈论的，与我无关喔！
thousCandy (2008-6-29 21:41:51)

哇···明天去转转·····